Archetypal Imagery is dedicated to its quest to deliver unparalleled custom design according to the client’s vision of any given space. Our strategic sourcing provides us with an opportunity to furnish and install all types of wood floors ranging from solid hardwood to dimensionally stable products. The hardwood collection is comprised of antique, classic, modern planking and parquet and border accents that can be customized to your needs. We offer a wide range of wood flooring choices ranging in species, style, color and size.
Archetypal is the vision of Avedis Duvenjian, an artist dedicated to the preserva- tion of elegant design coupled with centuries of old traditions that embody the true beauty of fine wood. Through his involvement in the National Wood Flooring Association (NWFA), Avedis set the standard for Archetypal as the preeminent custom flooring and remodeling organization worldwide.
Archetypal’s reputation and credentials are evident in the specialized services we offer the client; from simple refurbishment to renovations and historic restorations. Floors are installed in a variety of ways that range from nail down, glue down and floating systems. All materials (except cobble wood) are dimensionally stabilized for radiant heat floors.
The design inspiration is derived from the architecture of the space, the materials, colors and desires of the client molding the ideas into a unique creation.
We navigate our client through the creative process, bringing your imagination to fruition. No matter how aesthetically intricate or environmentally challenging, the project will be accomplished by our team of renowned consultants, comprised of designers, highly skilled master craftsmen, inspectors and sales professionals.
The finishes are enhanced by high-tech dustless machine sanding systems or by traditional hand scraping followed by coloring through acid etching or staining and completed by the finest burnishing oils, natural waxes and friendly instant light curing finishes.
Over the past 25 years, we have developed a diverse stockpile of reclaimed wood, which is one of the most sustainable materials in the field. However, we are experts in working with a wide range of wood from new and old growths to exotics. Most of our products are available in wood certified by the Forest Stewardship Council as sustainably and responsibly sourced. We are proud of our commitment to the environment borne out of our love for wood.